Per acquisition month. Avg LTV is cumulative revenue per customer ex-GST as of today.
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LTV curve (AU)
Cumulative LTV per customer at M0, M1, M3, M6, M9, M12, M18, M24. Heatmap intensity = cumulative LTV.
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36-month LTV projection (AU)
Cumulative LTV per customer ex-GST. M30/M36 are projected — orders_raw only goes back to Apr 8 2024 (24 months). First true M36 actual lands Apr 2027. Italics = projection.
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Daily orders + revenue (last 14 days)
AU Shopify. Revenue ex-GST. Orders = Shopify order_id count.
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Monthly revenue reconciliation vs pitch deck
Pitch deck says A$618k MRR. Reconciling against pure AU Shopify ex-GST by month.